Virtually every video project that we do requires a document that we call a Project Briefing. This is the very backbone of the video, and is what we will use to develop all of the scripts/storyboards. Project Briefings can take one of several forms:

1. Online Project Briefing: If your video is animated or marketing-focused, the best option is to click here to go to our online Project Briefing form. If your project is a tutorial video, please choose a different option.
2. Rough Script: It doesn’t happen often, but sometimes our clients already have a rough script in mind for their video. We then take that script and edit it as necessary for flow and content.
3. A Few Paragraphs: If a rough script isn’t available, you’re welcome to just type out a few paragraphs detailing what you want shown in the video. Providing some visual cues is also helpful (i.e. “When the script talks about our widget, make sure it is shown on screen”).
4. A Bulleted List: A bulleted list simply lists the items that you want covered in the video in a bulleted format. Just like with the previous option, we encourage you to add visual cues as you see fit..
5. A Rough Screen Capture: This type of a Project Briefing is really only for screen capture videos. If you have access to screen capture software (Camtasia, Screenflow, Jing, etc.) you are welcome (even encouraged) to do a rough screen capture of what you want covered in the video. Just try to stay on point and make sure that the rough screen capture isn’t more than double the expected length of the final video. In other words, if you plan on having a final video that is 2 minutes long, the rough screen capture should be a maximum of 4 minutes. If it ends up being 15 minutes long then you are giving me WAY too much information and you need to cut it down.
6. An Existing Video: If this project is based on re-creating an existing video, you’re welcome to give us the URL for the video (or the video file itself) in lieu of a written Project Briefing.
7. A Website: This is our least-favored method, but when all else fails you can simply point us to your website and ask us to develop the script from that. We will still encourage you to try and give us some additional details about what you want in the video because websites typically have WAY more information than you could ever fit into a video, and it’s impossible for us to know which information is most important for us to include.

Thanks for reading through these options for Project Briefings.